If you’re planning to run a Google Video campaign with a consideration goal and want to understand the extent to which your campaign influences viewer perception or intent for your product, the measurement solution you should use is Brand Lift.

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1. Reach Planner
2. Viewability with Active View
3. Core performance metrics
4. Brand Lift

The correct answer is: Brand Lift

Explanation: For a Google Video campaign with a “Consideration” goal, if you want to understand how your campaign influences viewer perception or intent for your product, Brand Lift is the ideal measurement solution.

Brand Lift studies are specifically designed to measure the direct impact of your video ads on metrics higher up in the marketing funnel, such as:

• Ad recall: Whether viewers remember your ad.
• Brand awareness: How familiar they are with your brand.
• Consideration: Their likelihood to consider your brand for a purchase.
• Favorability: Their positive perception of your brand.
• Purchase intent: Their likelihood to buy your product.

Unlike traditional metrics like views or clicks, Brand Lift provides insights into shifts in audience attitudes, which is precisely what a “Consideration” campaign aims to achieve.

Reference Link:

• About Brand Lift – Google Ads Help: https://support.google.com/google-ads/answer/9049825 This official Google Ads Help page states: “Brand Lift is the best way to measure your campaign’s impact on brand perception throughout the consumer journey… If you’re running a campaign with goals like ‘Brand awareness and reach’ or ‘Product and brand consideration’, use Brand Lift.”