Last Updated on 6 years by School4Seo Team
What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
- A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
- D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
Correct answer is:
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
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- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Explanation: With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en
