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Home / Google Video Advertising Exam Answers / What is Google’s programmatic buying platform?

What is Google’s programmatic buying platform?

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  • Google Video Advertising Exam – All Q&As
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What is Google’s programmatic buying platform?

 

  • Google Ads
  • YouTube
  • DoubleClick Bid Manager
  • Google Analytics

 

Correct answer is:

 

  • DoubleClick Bid Manager

 

Explanation: DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

 

Read more here: https://www.thinkwithgoogle.com/intl/en-apac/tools-research/programmatic/doubleclick-digital-marketing-platform/

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