What is Google’s programmatic buying platform?
- Google Ads
- YouTube
- DoubleClick Bid Manager
- Google Analytics
The correct answer is:
- DoubleClick Bid Manager
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Explanation: DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.
Read more here: https://www.thinkwithgoogle.com/intl/en-apac/tools-research/programmatic/doubleclick-digital-marketing-platform/
