TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Last Updated on 2 years by School4Seo Team

TrueView in-stream ad format is billed by cost-per-acquisition (CPA).

correct answer is: TrueView in-stream

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions.

Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
Third chapter: Know Video Ad Formats
Sub-Chapter: Achieve your marketing objectives with TrueView

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