Last Updated on 6 years by School4Seo Team
- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
- His company’s brand name
- His company logo
- Background music
- A direct call-to-action (CTA)
Correct answer is:
- A direct call-to-action (CTA)
Explanation:
Qualities of CTA overlays:
- Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
- Can increase viewer engagement and add an interesting element to your ads
- Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Optimize your video campaign for success