Last Updated on 1 month by School4Seo Team

To drive more conversions you should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 

• You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
• You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

The correct answer is: You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 

Explanation: To evaluate video action campaign performance and drive more conversions, you should compare the CPA of your video campaigns with non-brand Search CPAs and look for performance gains in Search campaigns. Implement conversion tracking by following these steps: 1) Select TOOLS & SETTINGS from the Overview page, 2) Create a new conversion event, 3) Choose conversion type (e.g. Website), 4) Select action to track, 5) Measure ad impact, 6) Count conversions, 7) Extend conversion window, and 8) Apply tag to website. After three to seven days, make adjustments based on desired CPA performance.