Last Updated on 6 years by School4Seo Team
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
- Sales and purchase intent lift
- Clicks, calls, and sign-ups
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
- Views, impressions, unique users, awareness lift, and ad recall lift
Correct answer is:
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
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- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.
Consideration:
- View-through rate
- Watch time
- Favorability lift
- Consideration lift
- Brand interest lift
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Find the right video solutions & metrics
