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Home / Google Video Advertising Exam Answers / How can you launch Google Preferred and/or Mastheads ads?

How can you launch Google Preferred and/or Mastheads ads?

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  • Google Video Advertising Exam – All Q&As
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How can you launch Google Preferred and/or Mastheads ads?
  • In YouTube
  • Through a Google representative
  • With Brand Lift
  • In AdWords

Correct answer is:

  • Through a Google representative

Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions (CPM) or fixed cost-per-day (CPD) basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.
Read more here: https://support.google.com/partners/answer/6030919

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