Last Updated on 6 years by School4Seo Team
Which practice would be acceptable under Google’s editorial and technical requirements?
- Including a generic phrase like “Buy products, click here”
- Linking to a site that’s under construction
- Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
- Promoting documented copyrighted content
The correct Answer is:
- Promoting documented copyrighted content
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- Google Display Advertising Exam – All Q&As
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Explanation: Google abide by local copyright laws and protect the rights of copyright holders, so Google doesn’t allow ads that are unauthorized to use copyrighted content. But if you are legally authorized to use copyrighted content, you can apply for certification to advertise.
Read more here: https://support.google.com/adwordspolicy/answer/6008942
https://support.google.com/adwordspolicy/answer/6018015?hl=en
“Google restricts the promotion of copyrighted content. If you would like to promote copyrighted content and believe that you’re legally authorized to do so, you can send us your copyright documentation to be certified to advertise.”
Dear Arne,
Thanks a lot! You give me opportunity for analysis all the time. Your contribution is bigger than mine.
I studied a lot to find the correct answer. First 3 points are completely restricted. You can’t write “click here” in your ad copy. It will disapprove your ad. Linking to under construction site may get your account suspended and showing different domain will not let you even save the ad. Whereas you can promote copyrighted content if you have authority. That’s why last point seemed me a bit correct than other points.
Regards
Nitin