Last Updated on 1 month by School4Seo Team

Search is not a component of Google Display ads’ value proposition.

---

• Intent
• Machine learning
• Performance
• Search

The correct answer is: Search

Explanation: Search is not a component of Google Display ads’ value proposition. Google Display ads focus on visual advertising across a network of websites, apps, and YouTube, leveraging imagery and contextual targeting. The value proposition centers on reaching audiences with visual ads outside of search engine results. Search, however, is a distinct channel where users actively seek information through text queries, and is served by Google Search ads. Display’s strengths lie in building brand awareness, influencing consideration, and reaching users as they browse the web, not in responding to explicit search queries. Therefore, search is outside of the display network’s offering.

Search is not a component of Google Display ads’ value proposition but intent, machine learning, and performance are.