Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

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Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

  • An unfiltered view ensures that the original data can always be accessed
  • You will need to configure your goal in the unfiltered view
  • Without one unfiltered view. You will not be able to use a filter for multiple views
  • There is no reason to maintain an unfiltered view

 The Correct Answer is:

  •  An unfiltered view ensures that the original data can always be accessed

 Explanation: We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable.

You can read more here: https://support.google.com/analytics/answer/2649553?hl=en

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