Which campaign tracking variables are required in order to ensure accurate data shows for campaign

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  • Google Analytics IQ Exam – All Q&As
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Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?

  • utm_term
  • utm_medium, utm_campaign
  • utm_campaign, utm_source, utm_medium
  • utm_source, utm_term, utm_content
  • utm_content

 The Correct Answer is:

  • utm_campaign, utm_source, utm_medium

 Explanation: The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

You can read more here: https://support.google.com/analytics/answer/1033867?hl=en

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