Last Updated on 6 years by School4Seo Team
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- Google Analytics IQ Exam – All Q&As
- * Updated on 25-Apr-2019
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Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?
- utm_term
- utm_medium, utm_campaign
- utm_campaign, utm_source, utm_medium
- utm_source, utm_term, utm_content
- utm_content
The Correct Answer is:
- utm_campaign, utm_source, utm_medium
Explanation: The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.
You can read more here: https://support.google.com/analytics/answer/1033867?hl=en
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