Last Updated on 6 years by School4Seo Team

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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
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What is the hierarchy of Google Analytics data model?

• Users>Sessions>Interactions
• Sessions>Visitors>Interactions
• Interactions>Users>Sessions
• Sessions>Users>Interactions

The Correct Answer is:

•  Users>Sessions>Interactions

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Explanation: In the basic data model used in Google Analytics, the user (visitor) interacts with your content over a period of time, and the engagement with your site or app is broken down into a hierarchy. Each of these three levels of interaction defines a specific scope of user engagement.

• User (visitor)—the client that visits the site, such as the browser or mobile phone operated by a person.
• Session (visit)—the period of time during which the visitor is active on the site.
• Interaction (hit)—the individual activities that send a GIF request (hit) to the Analytics servers. These are typically characterized by a pageview, but can include:
  1. a pageview
  2. an event (e.g. click on a movie button)
  3. a transaction
  4. a social interaction

 You can read more here: https://support.google.com/analytics/answer/6083670?hl=en

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