Last Updated on 6 years by School4Seo Team
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- Google Analytics IQ Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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A macro conversion:
- Occurs when someone completes an action that’s important to your business
- Is a large revenue sales that is directly attributable to a display campaign
- Always occurs prior to a micro conversion
- Is your highest converting campaign
- Occurs when over 50% of visitors buy an item
The Correct Answer is:
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- Occurs when someone completes an action that’s important to your business
Explanation: Before you can improve the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. A conversion is an activity on your site that is important to the success of your business. For sales oriented websites, you should track:
- micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
- macro conversions, i.e. sales transactions
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You can read more here: https://support.google.com/analytics/answer/2665457?hl=en
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