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Home » Google Analytics 4 Exam » You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

Last Updated on 3 months by School4Seo Team

  • It’s in the Advertising section.
  • It’s in the Admin section.
  • It’s in the Reports section.
  • It’s in the Explore section.

The correct answer is: It’s in the Explore section

Explanation: Google Analytics Explore is the dedicated section for in-depth data analysis beyond the standard reports. It empowers you to go deeper by offering advanced techniques like funnel analysis, path analysis, cohort analysis, and user exploration.

Funnel analysis helps visualize user journeys through conversion funnels, pinpointing drop-off points. Path analysis reveals how users navigate your website or app by analyzing their browsing paths. Cohort analysis groups users based on shared characteristics and tracks their behavior over time. User exploration allows you to delve into the behavior of individual users to understand their interactions with your property.

Explore also provides free-form exploration, enabling you to create custom analyses using various visualizations and techniques. This flexibility allows you to tailor your analysis to specific questions and gain deeper insights into customer engagement.

Read more here: https://support.google.com/analytics/answer/7579450

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