Last Updated on 3 weeks by School4Seo Team
The Google Analytics feature that uses machine learning and Google AI to measure conversions that aren’t directly observable is “Key event modelling“
- Conversion window
- Conversion events
- Attribution paths
- Key event modelling
The correct answer is: Key event modelling
Key Event Modeling in Google Analytics 4
Key Event Modeling is a powerful feature in Google Analytics 4 (GA4) that leverages machine learning to estimate key events (conversions) that might not be directly observable. This is particularly useful when:
- Limited Data Availability: You might not have enough data to accurately measure certain conversions due to factors like low conversion rates or infrequent user behavior.
- Cross-Device Behavior: Users often interact with your website or app across different devices (e.g., desktop, mobile, tablet). Tracking conversions across these devices can be challenging.
- Privacy Constraints: Some user actions might not be directly trackable due to privacy restrictions or technical limitations.
Read more here: https://school4seo.com/google-analytics-4/unlocking-hidden-conversions-how-google-analytics-4-uses-ai-to-boost-your-bottom-line/