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Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?

Last Updated on 3 weeks by School4Seo Team

The Google Analytics feature that uses machine learning and Google AI to measure conversions that aren’t directly observable is “Key event modelling

  • Conversion window
  • Conversion events
  • Attribution paths
  • Key event modelling

The correct answer is: Key event modelling

Key Event Modeling in Google Analytics 4

Key Event Modeling is a powerful feature in Google Analytics 4 (GA4) that leverages machine learning to estimate key events (conversions) that might not be directly observable. This is particularly useful when:

  • Limited Data Availability: You might not have enough data to accurately measure certain conversions due to factors like low conversion rates or infrequent user behavior.
  • Cross-Device Behavior: Users often interact with your website or app across different devices (e.g., desktop, mobile, tablet). Tracking conversions across these devices can be challenging.
  • Privacy Constraints: Some user actions might not be directly trackable due to privacy restrictions or technical limitations.

Read more here: https://school4seo.com/google-analytics-4/unlocking-hidden-conversions-how-google-analytics-4-uses-ai-to-boost-your-bottom-line/

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