Last Updated on 2 weeks by School4Seo Team

• A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch.
• A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session.
• A Traffic Acquisition Report uses a data-driven attribution model to show you the campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium of the last touch.
• A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.

The correct answer is: A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.

Explanation: Key Differences Highlighted in the User Acquisition and Traffic Acquisition Reports: When analyzing the User Acquisition and Traffic Acquisition Reports, it’s essential to understand their distinct focuses. The User Acquisition Report centers on the first traffic source that led a visitor to your website, emphasizing how new users are initially acquired. In contrast, the Traffic Acquisition Report provides data on the sources of all sessions, regardless of user status, offering a comprehensive view of user engagement over time.

Read more here: https://www.analyticsmania.com/post/acquisition-reports-in-google-analytics-4