Last Updated on 1 month by School4Seo Team

When Google Ads is linked to Google Analytics, Google Ads can use these conversions to optimize your bids for ad placements.

When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

• Google Ads can use these conversions to see industry benchmarking data
• Google Ads can use these conversions to generate new keyword ideas
• Google Ads can use these conversions to adjust and optimize your ad copy
• Google Ads can use these conversions to optimize your bids for ad placements

The correct answer is: Google Ads can use these conversions to optimize your bids for ad placements

Explanation: When Google Ads and Google Analytics are linked, valuable key event data transforms into actionable conversions. Google Ads leverages these conversions primarily for bid optimization. By tracking specific user actions, such as form submissions or purchases, as conversions, Google Ads’ automated bidding strategies can prioritize ad placements that drive these desired outcomes. This allows for more efficient ad spend, as bids are adjusted to favor placements with higher conversion likelihood. Consequently, campaigns become more effective in achieving specific business goals, leading to improved return on investment. While conversions can indirectly inform other aspects of campaign management, their core function is to optimize bids for ad placements.