Last Updated on 1 month by School4Seo Team
The Measurement Protocol allows for the collection and sending of events directly from a point-of-sale system to Google Analytics servers.
- Data import
- HTTP request
- Modify event
- Measurement Protocol
The correct answer is: Measurement Protocol
Explanation: The Measurement Protocol allows you to send events directly to Google Analytics servers.
This feature enables data collection from any internet-connected device, including point-of-sale systems, CRM databases, or other offline sources. By using the Measurement Protocol, you can integrate data from various sources and create a more comprehensive view of customer interactions. This allows for unified reporting and analysis, providing a holistic understanding of user behavior across all touchpoints. This is crucial for businesses that want to combine online and offline data for a more accurate and insightful analysis.
If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.
Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.
Read more here: https://support.google.com/analytics/answer/9900444