Last Updated on 1 month by School4Seo Team
You can find the “Conversion paths” report in your Google Analytics 4 property under the Advertising section.
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The correct answer is: Advertising
Explanation: The “Conversion paths” report is found within the Advertising section of your Google Analytics 4 (GA4) property.
This report provides valuable insights into the customer journey, showing how different touchpoints contribute to conversions. It visualizes the various paths users take before completing a conversion, helping you understand the impact of your marketing efforts across multiple channels. This report is essential for attribution modeling and optimizing your marketing strategy, as it reveals which ads and interactions are most effective in driving conversions.
In Google Analytics, click Advertising on the left.
Go to Attribution > Conversion paths
Read more here: https://support.google.com/analytics/answer/10595568