Last Updated on 1 month by School4Seo Team

To increase exposure for a new product line using broad match, follow these best practices: organize ad groups by a common theme, use AI-powered creative and responsive search ads, and apply brand restrictions for branded campaigns when needed.

• You can increase your campaign reach by using broad match with manual bidding.
• You can add broad match keywords for exact match keywords across campaigns.
• You can organize all of your ad groups by a common theme.
• You can use AI-powered creative and responsive search ads.
• You can use brand restrictions for branded campaigns when needed.

The correct answers are: You can organize all of your ad groups by a common theme, You can use AI-powered creative and responsive search ads, and You can use brand restrictions for branded campaigns when needed

Explanation: Those three practices are indeed best practices for using broad match to increase exposure.

Apply brand restrictions for branded campaigns when needed: This prevents broad match from triggering ads on irrelevant brand searches, safeguarding your brand’s reputation and budget. These combined practices enhance broad match effectiveness while maintaining control.

Organize ad groups by a common theme: This provides structure, ensuring relevant ads are shown for related searches, improving ad relevance.

Use AI-powered creative and responsive search ads: AI helps optimize ad variations for diverse broad match queries, maximizing performance and relevance.