Last Updated on 4 years by School4Seo Team
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
- Optimize for clicks
- Rotate evenly
- Optimize for conversions
- Rotate randomly
The correct answer is: Rotate evenly
Explanation:Rotate Evenly is the ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate. The rotate evenly setting delivers your ads more evenly into the ad auction. In general, rotating evenly allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.