Last Updated on 4 years by School4Seo Team

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

• Raise her maximum cost-per-click (max. CPC)
• Lower her maximum cost-per-click (max. CPC)
• Add a second type of extension
• Lower her Ad Rank

The correct answer is: Raise her maximum cost-per-click (max. CPC)

Explanation: Just raise your maximum cost-per-click (max.CPC) if youwants to show a sitelink extension to your text ad as often as possible. Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. Google Ads focuses on increasing clicks for any set of keywords, ad groups, or campaigns while spending a target amount. If you don’t specify a target spend amount, Google Ads will attempt to use the remaining daily budget of any campaigns using this bid strategy.

Read more here: https://support.google.com/Google-Ads/answer/6268626?hl=en

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