Last Updated on 4 days by School4Seo Team
An advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners is that It helps make your measurement more comprehensive.
- It provides unlimited reporting on up to 250 distinct events.
- It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
- It doesn’t require editing an app’s code or using a third-party analytics tool.
- It helps make your measurement more comprehensive.
The correct answer is: It helps make your measurement more comprehensive.
Explanation: Having Software Development Kits (SDKs) from both Firebase and other mobile measurement partners (MMPs) in place allows for a more comprehensive and robust measurement strategy.
Firebase provides deep integration with Google Ads and offers powerful analytics for understanding user behavior within the app. However, other MMPs specialize in cross-channel attribution, fraud detection, and integrating data from various ad networks beyond Google. By combining data from both, marketers gain a holistic view of the user journey, accurately attribute installs and in-app actions across all marketing channels, and can perform more granular analysis for optimization, ultimately leading to more informed and effective marketing decisions.
Reference Links:
- Analytics partners | Firebase: https://firebase.google.com/products/analytics/partners (This page lists various mobile advertising technology platforms that integrate with Firebase, indicating that multiple partners work together for comprehensive measurement.)
- [GA4] Measure and optimize your App campaign performance using Google Analytics 4 data: https://support.google.com/google-ads/answer/13823256?hl=en (This guide focuses on using GA4/Firebase, but implicitly acknowledges the broader ecosystem of app measurement by focusing on how Google’s tools fit in to provide comprehensive data.)
- What is a mobile measurement partner (MMP)? – AppsFlyer: https://www.appsflyer.com/glossary/mmp/ (While not a Google page, this well-regarded industry source explains that MMPs collect and organize app data “to deliver a uniform assessment of campaign performance metrics” across multiple sources, highlighting the “comprehensive analytics” they provide, often alongside tools like Firebase.)
Having SDKs in place from both Firebase and other measurement partners helps make your measurement more comprehensive.