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Home » Google Ads Apps Certification » Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

Last Updated on 1 month by School4Seo Team

A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.


  • Information on the Play listing page is used for app push notifications.
  • World News Online customers have higher expectations than average users.
  • A high-quality listing will encourage downloads by users from the Google App campaign.
  • Information on the Play listing page is used by Google App campaigns as creative assets.

The correct answers are: A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets.

Explanation: A high-quality listing will encourage downloads by users from the Google App campaign and information on the Play listing page is used by Google App campaigns as creative assets.

A compelling Play Store listing directly impacts download rates. It’s the final step before installation, so it must be persuasive. Google App campaigns also pull assets from the listing, using them in ads. If the listing is poor, the ads will suffer. A well-optimized listing is crucial for both user conversion and campaign effectiveness. It ensures that the app is presented in the best possible light.

Create a compelling first-time user experience that begins in the app store, before the download. Make sure your app title, description, icon, feature graphic, screenshots, and video provide a clear and accurate representation of your app experience.

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