Last Updated on 1 month by School4Seo Team
Felix measure VTCs with Google, in addition to the network he uses. He’ll receive consistent measurement across his marketing landscape.
- Google offers more segmentation information for VTCs than all other networks.
- The VTC metric used by Google is different from most other networks.
- Google has a VTC industry benchmark to compare against similar businesses.
- He’ll receive consistent measurement across his marketing landscape.
The correct answer is: He’ll receive consistent measurement across his marketing landscape.
Explanation: Felix should measure VTCs with Google for consistent measurement across his marketing landscape. Google’s VTC tracking provides a standardized view of ad impact, complementing other networks. Different platforms may use varying attribution models, leading to discrepancies. By using Google’s VTC tracking, Felix gains a unified perspective, enabling accurate comparisons and holistic performance analysis. This ensures he understands the full impact of his campaigns, regardless of where they run, and makes informed decisions based on consistent data.
If you’re measuring or valuing VTCs with another network, be sure to measure VTCs with Google as well for consistent measurement across your marketing landscape.