Last Updated on 4 years by School4Seo Team

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend
• Even pacing line item spends 200% up front then evens out by the end of the month
• Ahead pacing line item spends 120% of its expected daily spend
• ASAP pacing line item spends the entire budget within the first couple of hours

The correct answers are: Ahead pacing line item spends 120% of its expected daily spend and ASAP pacing line item spends the entire budget within the first couple of hours

Explanation: Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight and is updated in real-time.

ASAP pacing is best if your priority is to spend all of your budgets quickly and aren’t worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory since there isn’t much of a risk of spending too quickly.
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