A good answer would be: The reason mobile-specific metrics aren’t showing in the campaign report could be that mobile reporting dimensions weren’t included in Report Builder.
- The campaign only had “mobile app” as a platform filter.
- The campaign only had “mobile app installs” as a platform filter.
- Mobile reporting dimensions weren’t included in Report Builder.
- “Mobile website” was not included in the campaign.
The correct answer is: Mobile reporting dimensions weren’t included in Report Builder.
Explanation: The answer “Mobile reporting dimensions weren’t included in Report Builder” is correct.
If you’re not seeing mobile-specific metrics in your campaign report that spans desktop web, mobile web, and mobile app, the most likely reason is that you haven’t added the relevant mobile reporting dimensions in Campaign Manager 360’s Report Builder. To see performance broken down by platform, you need to explicitly include dimensions like “Environment,” “Platform Type,” or “Mobile App Category” in your report setup. Without these dimensions, the report will aggregate data across all platforms, preventing you from seeing mobile-specific results.
Here’s a relevant link from Google’s official content:
Dimensions and metrics in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2824511