To ensure your mobile in-app advertising sends visitors to the in-app landing page for your new online art supplies store, you should select deep links in Campaign Manager 360.

• Select landing page links.
• Select custom links.
• Select text links.
• Select deep links.

The correct answer is: Select deep links

Explanation: The answer “Select deep links” is correct.

To send visitors from mobile in-app ads directly to a specific in-app landing page for your new online art supplies store, you should use deep links in Campaign Manager 360. Deep links are a type of URL that takes users directly to a specific location within a mobile app, rather than just opening the app’s homepage. By implementing deep links within your in-app ad creatives, you ensure a seamless user experience by directing interested users straight to the relevant section of your new online store within the app.

Here’s a relevant link from Google’s official content:

About deep links: https://support.google.com/displayvideo/answer/15786615

While this link is from Google Ads Help, the concept and functionality of deep links are consistent across Google’s advertising platforms, including Campaign Manager 360 for managing and trafficking in-app campaigns. Deep links are the standard method for directing users to specific in-app destinations.