The technology that can help an advertiser serve ads that work well for both desktop and mobile platforms is HTML5 format.
- Native apps
- HTML5 format
- Campaign Manager 360
- Display & Video 360 Marketplace
The correct answer is: HTML5 format
Explanation: The answer “HTML5 format” is correct.
HTML5 is a versatile web standard that enables the creation of responsive and adaptable ad creatives. By building ads in HTML5, advertisers can design them to scale and function effectively across various screen sizes and devices, including both desktop computers and mobile platforms. This eliminates the need for separate ad versions for different environments, streamlining creative production and ensuring a consistent and optimal user experience regardless of the device being used to view the ad.
Here’s a relevant link from Google’s official content:
Build HTML5 ads for Display & Video 360 and Campaign Manager 360: https://support.google.com/richmedia/answer/6211558