Last Updated on 3 years by School4Seo Team
- Serves ads on browsers that don’t support Javascript
- Reduces load latency
- Eliminates the need for publishers to add cache-busters
- More robust Verification data
Correct answers are:
- Eliminates the need for publishers to add cache-busters
- More robust Verification data
Explanation: The INS tag works for ads that use iframe/JavaScript or JavaScript tags and improves Verification and Reporting data.
Benefits of using the INS tag:
- For publishers: You don’t have to add cache busters (ord=) to this tag. It allows for easier tag implementation.
- For advertisers: INS provides richer domain information in Verification that gives you greater visibility into where your ads are serving, as well as better facilitating brand safety and spam protection.
Read more here: https://support.google.com/campaignmanager/answer/6080468