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Home » Campaign Manager 360 » In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

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In Campaign Manager 360, after setting up your coffee store chain client with separate child advertisers, the next step to prepare their account is to develop a campaign for their new latte product.

  • Upload the specific creatives for the latte product into their account.
  • Choose the desired ad sizes for the latte product-related creatives.
  • Develop a campaign for their new latte product.
  • Select optimal placements for their latte product launch.

The correct answer is: Develop a campaign for their new latte product.

Explanation: After establishing child advertisers for a coffee store chain in Campaign Manager 360, the next step is to prepare the account for active advertising. Child advertisers segment the account, but a campaign is needed for specific promotions. Thus, developing a campaign for their new latte product is the logical next step. This campaign will organize placements, ads, and creatives, allowing for focused tracking and optimization. By creating a campaign, the account manager moves beyond organizational setup to actual campaign execution, ensuring the new latte product receives targeted promotion within CM360.

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