When an agency account executive reviews an account within Campaign Manager 360, they would see components such as advertisers, user roles, user profiles, campaigns, Floodlight configurations, Floodlight tags, sites, placements, ads, creatives, and billing information.
- The executive would see placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing.
- The executive would see campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
- The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing.
- The executive would see sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
The correct answer is: The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing.
Explanation:
- Advertisers: Entities or clients for whom advertising campaigns are managed.
- User Roles and User Profiles: Define access levels and permissions for individuals managing the account, ensuring appropriate control over various functionalities.
- Campaigns: Organized sets of advertisements targeting specific goals or audiences, encompassing various strategies and creatives.
- Floodlight Configurations and Tags: Tools used to track and report conversions or user interactions on websites, aiding in measuring campaign effectiveness.
- Sites: Websites or platforms where ads are intended to be displayed, representing the digital real estate for ad placements.
- Placements: Specific locations or slots on sites where ads will appear, detailing dimensions, pricing, and other relevant information.
- Ads: Individual advertisements that combine creatives with placements, dictating when, where, and how they should appear to the audience.support.google.com
- Creatives: Visual or interactive media assets, such as images, videos, or HTML5 banners, designed to engage the target audience.
- Billing: Financial information related to the costs and payments associated with running advertising campaigns.
Understanding these components is crucial for effectively managing and optimizing advertising strategies within Campaign Manager 360. Visit: developers.google.com