To understand which devices their ads have appeared on, the national motorcycle manufacturer should look at the standard report with the platform type dimension.
- They should look at the standard report with same-device conversions dimension.
- They should look at the standard report with environment type dimension.
- They should look at the standard report with cross-device conversion dimension.
- They should look at the standard report with platform type dimension.
The correct answer is: They should look at the standard report with platform type dimension
Explanation: The answer “They should look at the standard report with platform type dimension” is correct.
To understand which devices their ads appeared on, the national motorcycle manufacturer should utilize a standard report in Campaign Manager 360 and include the “Platform Type” dimension. This dimension categorizes impressions and clicks by the type of device where the ad was served (e.g., Desktop, Mobile, Tablet). By including this dimension in their report, they can directly see the performance metrics broken down by device, providing the insights they need to understand their campaign’s reach across different platforms.
Here’s a relevant link from Google’s official content:
Dimensions and metrics in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2824511