Last Updated on 3 days by School4Seo Team

If Google Ads is linked to Google Analytics and key events are used to create conversions, these conversions can be used in Google Ads to optimize your bids for ad placements.

• Google Ads can use these conversions to generate new keyword ideas.
• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to optimize your bids for ads placements.
• Google Ads can use these conversions to see industry benchmarking data.

The correct answer is: Google Ads can use these conversions to optimize your bids for ads placements.

Explanation: When Google Ads is linked to Google Analytics (specifically Google Analytics 4, or GA4), key events tracked in GA4 can be imported into Google Ads and used as conversions. The primary way Google Ads leverages these conversions is to optimize your bids for ad placements.

Google’s Smart Bidding strategies (like Target CPA, Maximize Conversions, or Target ROAS) use machine learning to automatically adjust bids in real-time for each ad auction. By feeding these strategies with conversion data from GA4 (which provides deeper insights into user behavior and actions on your website or app), Google Ads can make more informed decisions about which bids to place, for which users, and on which placements, to drive the desired key events most efficiently within your budget. This leads to better campaign performance and a higher return on ad spend.

Reference Link:

• [GA4] Create Google Ads conversions based on Google Analytics key events – Google Analytics Help: https://support.google.com/analytics/answer/10632359?hl=en This official Google Analytics Help page explicitly states: “Google Ads conversions that are based on Google Analytics key events can help you see how well your advertisements from Google Ads are performing so you can improve your marketing strategy and optimize your bidding strategy through Google Ads Smart Bidding.”