The audit of backlinks to your website is important. Spammy links can get your website penalized. You can check the backlinks in the Google search console.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

Google Tag Manager helps you manage your tags. Instead of adding all JS tracking codes to your website, you can just add a single tag from the Google Tag Manager and keep all the JS tracking codes in your tag manager.

If you have a higher rendering time problem on your website, you should remove unused JS and CSS, and minify resource files and codes.

E-Commerce websites keep changing frequently according to inventory updates. You can ask your web developers to get the dynamic meta description and title created on the basis of product name and category. After this functionality, you need not write the titles and descriptions manually. It will be generated automatically. In the same way, you can get the optimized URL structure created.

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

Cloaking is a blackhat technique. It refers to the practice of presenting different content or URLs to human users and search engines. Search engines are now advanced enough to identify this issue in no time. Your website will be out of indexing forever.

The following syntax helps you find the number of indexed pages.

site:example.com

CTA stands for Click to Action. It can be a button or just a simple text.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

Crawling, Indexing, and Caching are search engine activities. Crawler access your website and index in the Database. Google takes a snapshot of each web page as a backup in case the current page isn’t available. These pages then become part of Google’s cache. If you click a link that says “Cached,” you’ll see the version of the site that Google stored.

In the Passage indexing, Google pulls relevant sections from pages into search engine results.

Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.

Page loading speed is one of the most important ranking factors. Your website’s user experience is decided on the basis of your website’s speed.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

In Google Analytics you can create a report with various dimensions and metrics.

On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities.

If you use noindex tag on your web page, Google will not index those pages.

Creating links to manipulate the ranking is not advisable. It may lead your website to get a penalty. But we all know that links are always considered while deciding the ranking. The perfect way of generating links is to make unique and sharable content.

Your web hosting performance is one of many ranking factors. If your hosting providers are not able to manage efficiency, your website may take a longer time to get the desired rank. The performance is directly associated with user experience. Poor user experience can’t get your website ranked.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.