The tool within Google Analytics 4 that enables advertisers to model user journeys in the absence of observed data is Consent Mode.
- Private mode
- Google Tag Manager
- Enhanced conversions
- Consent Mode
The correct answer is: Consent Mode
Explanation: Consent Mode within Google Analytics 4 (GA4) enables advertisers to model user journeys even in the absence of observed data. It adjusts how Google tags behave based on user consent choices, allowing for conversion modeling when direct data collection isn’t possible. This ensures advertisers can still measure conversions and understand user journeys while respecting privacy preferences.
Reference article: Measure Data Accurately and Evolve Your Strategy