If you want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process, the exploration technique that lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step is funnel exploration.

• Segment overlap
• Free form
• Funnel exploration
• Cohort explorations

The correct answer is: Funnel exploration

Explanation: In Google Analytics 4 (GA4), the Funnel exploration technique within the “Explorations” section is specifically designed for visualizing the steps users take to complete a task, such as a checkout process. You can define a series of sequential steps (e.g., “Add to Cart,” “Begin Checkout,” “Add Shipping Info,” “Purchase”) and then apply segments (like “Paid Search traffic”) to see how users from that specific channel progress through the funnel. This allows you to identify where users drop off, understand bottlenecks, and optimize each step to improve conversion rates for your paid search campaigns.

Reference Link: [GA4] Funnel exploration – Analytics Help: https://support.google.com/analytics/answer/9327974?hl=en This official Google Analytics Help page explicitly states: “Funnel exploration lets you visualize the steps your users take to complete a task and quickly see how well they are succeeding or failing at each step.” It further details how to create and analyze funnels.