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Home / Google Video Advertising Exam Answers / You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  • Google Consumer Surveys
  • Brand Lift
  • Google’s reach solutions
  • Sales Lift

Correct answer is:

  • Google’s reach solutions

Explanation: Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.
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