Last Updated on 6 years by School4Seo Team
Which is the best tip for optimizing a TrueView video for viewer engagement?
- Add exclusions to the campaign
- Look at engagement rate for targeting and focus on the methods with the highest view through rate
- Run both an in-stream and a video discovery version of the ad
- Increase each target group’s bid by 100%
Correct answer is:
- Look at engagement rate for targeting and focus on the methods with the highest view through rate
[purchase_link id=”3629″ style=”button” color=”red” text=”Download Video Exam’s Answersheet” direct=”true”]
- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
Explanation: Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:
- If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
- If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.
- If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.
Read more here: https://support.google.com/adwords/answer/3013684
