Last Updated on 1 month by School4Seo Team

When optimizing a campaign to drive conversions faster, You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

• You should set up the campaign to engage with audience segments who’ve searched for your brand before.
• You should track lighter actions to provide more signals to Google’s machine-learning algorithms.
• You should track only end actions to provide more accurate signals to our machine learning algorithms.
• You should set up the campaign to only engage with audience segments that have converted before.

The correct answer is: You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

Explanation: When optimizing a campaign to drive conversions faster, you should track lightweight actions to provide more signals to Google’s machine learning algorithms. One example is to use “add to cart” as a conversion event. Optimize for lightweight conversion events such as “add to cart” or “site visit” and choose a conversion counting option that aligns with your campaign. This will give valuable signals to the system and help you achieve your desired results faster. If your campaign is not seeing any conversions, consider using a lighter conversion event or extending the conversion window to better align with the time from view to conversion.