Last Updated on 6 years by School4Seo Team
What are best practices for creating a TrueView in-stream ad?
- A) All of the listed answers are correct
- B) Provide clear next steps so customers can take action
- C) Deliver the most important message early in the video
- D) All a call-to-action (CTA) overlay
Correct answer is:
- A) All of the listed answers are correct
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- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Explanation: Following are the best practices for creating a TrueView in-stream ad.
- Be clear about what your business offers, since the video may be your sole communication with a site’s viewers.
- Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
- Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play ratesdrop off significantly after 45 seconds.
- Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.
Read more here: https://support.google.com/youtube/answer/2375498?hl=en
