Last Updated on 6 years by School4Seo Team

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

• Clickthrough rate (CTR)
• Viewthrough rate
• Cost-per-view (CPV)
• View rate

Correct answer is:

• Viewthrough rate

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• Google Video Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
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Explanation: View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.
VTR = Complete views (user did not skip) / Impressions (ad rendered)
Read more here: https://support.google.com/adxbuyer/answer/2961338