Last Updated on 1 month by School4Seo Team

To achieve your goal of driving maximum reach and video completions, you should use skippable in-stream ads and non-skippable in-stream ads.

• You should use masthead ads and bumper ads.
• You should use skippable in-stream ads and bumper ads.
• You should use masthead ads and non-skippable in-stream ads.
• You should use skippable in-stream ads and non-skippable in-stream ads.

The correct answer is: You should use skippable in-stream ads and non-skippable in-stream ads.

Explanation: You are correct. Skippable and non-skippable in-stream ads are the appropriate mix for maximum reach and video completions.

Skippable in-stream ads offer viewers choice, potentially increasing completion rates among engaged viewers. Non-skippable ads guarantee exposure, maximizing reach. Combining both formats balances viewer choice with guaranteed impressions. Skippable ads target those who are genuinely interested, while non-skippable ads ensure broad exposure. This dual approach optimizes for both reach and completion rates, aligning with the stated goal.

To achieve maximum reach and video completions, the advertiser should use a mix of skippable in-stream ads and non-skippable in-stream ads. Skippable in-stream ads allow the viewer to skip the ad after 5 seconds, while non-skippable in-stream ads do not give the viewer the option to skip and are typically 15 seconds or shorter. This combination of ad formats will help drive maximum audience reach and maximum video completions.