Last Updated on 1 month by School4Seo Team
Performance Max campaigns provide greater reach by running ads across multiple Google platforms, including YouTube, Google Search, and Google Images, ensuring advertisers connect with a broader audience.
- Manual bids
- Product-oriented
- Reach
- Auction
The correct answer is: Reach
Explanation: Performance Max campaigns provide greater reach by running ads across multiple Google platforms, including YouTube, Google Search, and Google Images, ensuring advertisers connect with a broader audience.
Performance Max campaigns are designed to maximize conversions by automating ad delivery across all Google Ads channels. This includes platforms like YouTube, Google Search, Display, Discover, Gmail, and Maps. By utilizing this multi-channel approach, advertisers can reach a wider audience compared to traditional single-channel campaigns. This broader reach increases brand visibility and the potential for conversions by connecting with users at various stages of their customer journey.
The primary benefit of using Performance Max campaigns across various Google platforms like YouTube, Google Search, and Google Images is increased reach. These campaigns leverage Google’s AI to uncover untapped revenue opportunities and serve ads to the right customers at the optimal time, across all Google ad inventories. This dynamic selection process facilitates greater exposure to potential customers.
Read more here: https://support.google.com/google-ads/answer/10724817