Last Updated on 3 months by School4Seo Team

The Google Analytics feature that relies on Google AI and machine learning to measure conversions that can’t be directly observed is Key Event Modeling.

• Conversion window measures these conversions.
• Conversion events measures these conversions.
• Attribution paths measures these conversions.
• Key event modeling measures these conversions.

The correct answer is: Key event modeling measures these conversions.

Explanation: The Google Analytics feature that relies on Google AI and machine learning to measure conversions that can’t be directly observed is Key Event Modeling.

This feature analyzes user behavior patterns to predict the likelihood of key events (like purchases or sign-ups) even when direct tracking is limited. This is crucial when facing challenges like low conversion rates, cross-device behavior, or privacy restrictions. By identifying common event sequences, Key Event Modeling provides a more complete understanding of user journeys and improves the accuracy of conversion measurement and attribution.

Read more here: Unlocking Hidden Conversions: How Google Analytics 4 Uses AI to Boost Your Bottom Line