Last Updated on 2 months by School4Seo Team
- The Traffic Acquisition Report looks at the very first ampaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
- The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
- The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.
- The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
The correct answer is: The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
Explanation: Understanding the Key Difference Between the User Acquisition and Traffic Acquisition Reports: The primary distinction between the User Acquisition and Traffic Acquisition Reports lies in their scope of analysis. The User Acquisition Report focuses exclusively on the channels that are responsible for acquiring a visitor, highlighting the initial touchpoints. On the other hand, the Traffic Acquisition Report is focused on the channels that lead to a session start, encompassing all user interactions, both new and returning.
Read more here: https://wearekemb.com/en/difference-between-user-and-traffic-acquisition-reports-in-google-analytics-4/