Which allows advertisers to automate Google Ads reporting and campaign management?

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  • Google Search Advertising Exam – All Q&As
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Which allows advertisers to automate Google Ads reporting and campaign management?

  • Use of Structured Query Language (SQL) server reporting services
  • Execution of multiple reporting tasks from multiple computers
  • Execution of repetitive Data Mining Extensions (DMX) queries
  • Use of an Google Ads Application Programming Interface (API) web service

The correct answer is:

  • Use of an Google Ads Application Programming Interface (API) web service

Explanation: The Google Ads API lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex Google Ads accounts and campaigns.

The API is flexible and functional — you can use it to build an application that meets your needs. Using the API, you can:

  • Automatically generate keywords, ad text, landing pages, and custom
  • Integrate Google Ads data with your inventory system to manage campaigns based on
  • Develop additional tools and applications to help you manage

Read more here: https://support.google.com/Google Ads/answer/2375503?hl=en

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