Last Updated on 6 years by School4Seo Team

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

• highest maximum cost-per-click (CPC) bid.
• most historical data in the account.
• best Quality Score.
• highest Ad Rank.

The correct answer is:

• highest Ad Rank.

[purchase_link id=”1852″ style=”button” color=”red” text=”Download Search Exam’s Answersheet” direct=”true”]

• Google Search Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

Explanation:  If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the highest ad rank. When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.
Read more here: https://support.google.com/Google-Ads/answer/2756257?hl=en

• 

•